![]() ![]() App Store, according to data from App Annie, over four years after its acquisition. It did not, however, give an end-of-life date for Wunderlist, which is remarkably still a top 100 Productivity app in the U.S. With the release, Microsoft is again pushing users to migrate from Wunderlist to To Do to gain access to these features. The app is now also integrated with other Microsoft apps like Outlook, Microsoft Planner, Cortana and Microsoft Launcher on Android, among others. The app also includes smart lists and a personalized daily planner that offers smart suggestions of tasks that need to be accomplished, Microsoft reminded its users, and it’s supported across a variety of platforms, including iOS, Android, Windows and Mac. The upgrade delivers a more polished look-and-feel with a wider range of backgrounds, including the Berlin TV tower theme that was popular in Wunderlist. On Monday, Microsoft unveiled another upgrade for Microsoft To Do, which hints that the Wunderlist shut down could be nearing. Microsoft had said years ago this was its intention, but also that it would hold off until it felt it has a competitive product that Wunderlist’s users would love. Moms, Dads, Grads Security 101 Tech Science Life Social Good Entertainment Deals. The team there is amazing, I’m friends with many of them. Wunderlists founder wants to buy the app back from Microosft so he can save it from being shut down for good. It made perfect sense, definitely the best thing that ever happened to us. ![]() If you’re still using this once-popular task management application, it’s time to switch. Want to make one thing clear: I feel nothing but gratitude for and everyone involved in the acquisition in 2015. Microsoft is shutting down Wunderlist on May 6, 2020. He even tweeted a list of upgrades he’d like to build, including features like shared folders and cross-team collaboration, among other things. The founder of Wunderlist maker 6Wunderkinder, Christian Reber, recently tweeted a desire to buy his app back from Microsoft just as the company is launching a new version of To Do.Īccording to the tweets, Reber says he’s serious about reacquiring Wunderlist and wants to make it open-source and free. With Wunderlist up and running for years alongside To Do, its founder wants to know if he can just have it back. ![]() ![]() In the case of Wunderlist, Microsoft didn’t just rebrand the app - it built a new one called Microsoft To Do. This is a similar path as Microsoft took with email app Accompli, which later became Microsoft Outlook for mobile devices. Even there, those deals were only so big relative to a $1 Trillion market cap.Microsoft several years ago acquired the popular iOS app Wunderlist with the intention of building out its own list-making productivity app that brings the best of Wunderlist’s feature set to a larger group of mobile consumers. The big ones like LinkedIn for $25b+ or GitHub for $7.5b … there’s a bit more pressure there.īut even there, they sort of let Skype and Yammer go for a while. It seemed possible at the time it might help their productivity application strategy. Better to put that energy into products that would move the needle in Cloud in 2019–2025 and beyond. took off, and Microsoft’s Cloud strategy became clear … a new task manager wasn’t important enough. You have to eventually close one down if it’s not a winner. They didn’t all have to work out.Īnd in the end, have too many products is a distraction. In 2015, Microsoft wanted to help accelerate its SaaS / Cloud strategy and made a bunch of bets. But the reality is, it’s 0.1% of Microsoft’s market cap.įor a Really Big Tech Company, any acquisition of less than about $1b is somewhere between an experiment and a bet. And maybe even almost an experiment.īuying Wunderlist for $150m sure sounds like a lot to me and you. Q: Why Would Microsoft Buy Wunderlist and Later Just Shut it Down?īecause it was just a bet. ![]()
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